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What is Search Engine Optimization?

For SEO Search Engine Optimization Services to perform optimally it needs to be precise. Link Digital Media is a premier online marketing agency. Our focus is on quality and attention to detail.

When it comes to the search engines they have strict guidelines to adhere to. We offer website and video optimization services for clients looking to improve their organic search results placement.

Search engine optimization takes many different moving parts and combines them to create a seamless end product. We create unique rich content that the end user can find useful and relevant.

Our strategies are all backed by Google best practices so that our clients can rest assured of the longevity of the work being performed.

On page SEO is a critical element for organically higher rankings. We meticulously go through a website and fine-tune the code and all relevant aspects to help the search engines crawl the site.

Search engine crawling is when your site is inspected to determine what your site is about. If your site is not optimized properly these crawls can return errors and can negatively affect rankings.

If a site is properly formatted and indexed it has the ability to appear at the top of search results. Quality content creation, on page optimization and even social media engagements can all positively benefit your website and drive more traffic.

Web traffic is important but it’s also very important that your site can create conversions. Conversions are an action that you’d like a potential customer to perform. These actions can be a simple click, a call, a purchase or filling out a contact form for example.

We provide a traffic funnel so that your online visitors do not simply bounce off of your site upon arrival. Implementing proper strategies can improve your sites conversion and bounce rates.

With every click to your website, there is a potential conversion if you can engage them with useful and relevant content. Part of what we do is monitor this flow of traffic to be able to spot any potential bottlenecks or common problematic behaviors.

Google has given us SEO’s very helpful and powerful analytics tools. These help to evaluate just about anything that can improve the user experience.

A majority of all search goes to the organic placements in search engines. At Link Digital Media you’re in good hands as we excel at top placements so our client’s competition is not the first click.

SEO | Search Engine Optimization Services

Creativity is a hallmark of Link Digital Media Web Design & SEO and our affiliates with which we have close working relationships.
When Looking for Search Engine Optimization and Social Media Marketing… Link Digital Media Is The #1 Choice!

WE GUARANTEE SEO Results Fast!

Got Questions about Search Engine Optimization? We've Got Answers

Search engine optimization is more commonly known as its acronym SEO. Optimization is the basis of all SEO practices. Once your brand’s presence (website, content and social media platforms) is optimized across the internet, you increase its online visibility. Your website will find its way to the first page of the search engine results pages (SERPs). Your online customers will find your business much quicker too.

SEO is the practice of making changes to your online presence, particularly your website, making it more attractive to search engines like Google and Bing. Search engines crawl (or scan) your website to understand what it is about. The best SEO practices make sure it is easy for search engines to understand your website. SEO increases the quantity of organic website traffic and the quality of your site visitors at no additional cost. It doesn’t include any paid media or placement and it excludes direct traffic. With a robust SEO strategy implemented on your website, Google will identify it as an authority site and point users in your site’s direction.

There are three factors that directly impact your SEO ranking, even if you’ve only implemented a very basic search strategy on your site. The factors to be aware of are:

Page Load Time — If your website loads too slowly your visitors will bounce and likely go to a competitor’s website. Google (and all search engines) will rank your website lower because of a slow page load time. This is something to pay close attention as we draw closer to the major update confirmed by Google. The Core Web Vitals update in March 2021 will focus on three aspects that directly — and dramatically — impact user experience on your site. Page load time features in this update and is paramount to securing your ranking or reaching the top of the SERPs.

Keyword Selection — Your keywords must be carefully chosen so your website and pages are listed under the correct search terms your ideal customer is looking for.

Content Creation — If you create quality content on your website your audience will find your site quickly, easily and will stay on your site to learn more. This increases dwell time which boosts rankings on search engines

Blogging helps to boost your SEO strategy across your site but only if crafted with optimization in mind. Search engines are looking for the content on your website that will sufficiently answer users’ questions. So, by creating and sharing high-quality and in-depth blogs that address pertinent topics within your industry, you’re likely to be identified as an authority source of the searched topic. With on-page SEO tactics, search engines will find your blog more easily.

SEO and pay-per-click or other paid media options work together to boost your website and position your brand as an authority in your industry or niche. SEO often gives you a far better return on your investment by comparison to paid media options. That’s not to say that SEO is cheap and easy; it takes a fair amount of time and resources to get it right but it’s long-term rewards are immense and sustainable. Most times, SEO and paid advertising will work together to provide the best results.

This is entirely dependent on your goals and the search campaign tactics you employ. Most SEO experts will estimate four to six months before you begin to see results. Bear in mind this is when you begin to see the results not when you achieve your identified goals.